Basic Tips For Using Excel Spreadsheets

Outline and Objectives

Introduction

PEST Analysis Template Overview

Course Introduction

The What

The Why

The How

The What. The Why. The How

Social and Cultural

Political Environment

Economic Environment

Technological Environment

The Fundamentals

Going Beyond this Course

Advanced Tips

Resources

Wrapping Things Up

Course Wrap Up

This course is an introduction to the PEST Analysis, describing the four aspects of a business environment that may affect your business: Political, Economic, Social, and Technological. An easy-to-use interactive spreadsheet is included to help you comple

Pest Analysis - The Proper Starting Point

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Pest Analysis - The Proper Starting Point

Kenneth Edmonds

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